Our first trip to Priorat was everything we’d imagined and more: dramatic landscapes, unforgettable wines, and some of the warmest hospitality we’ve experienced anywhere in the wine world.
This corner of Spain may be globally revered by wine lovers, but it still feels wonderfully untouched and deeply authentic. Here’s a look at the people, places, and moments that made Priorat such a memorable experience for us including stops at Celler Gritelles, Clos Figueras, and Cal Pla.
It’s difficult to imagine, standing among Priorat’s steep, slate-covered vineyards, that this severe landscape was once considered expendable. By European standards, its ascent has been unusually fast. Today, the region’s wines command global attention, and its slopes are a big draw for collectors and sommeliers alike.
Clos Figueras sits at the heart of this transformation as a clear example of how vision, timing, and belief reshaped one of Spain’s most unlikely success stories.
In a region celebrated for its modern renaissance, this 245-year-old family estate reflects what Priorat has always been.
The cobblestones beneath our feet are worn smooth by centuries of harvest traffic. On our left stands a stone building more than 300 years old; on our right, its younger sibling from 1850, built because the family needed more space.
This is Celler Cal Pla in Porrera, and within minutes of meeting Joan Sangenis Juncosa, we came to understand that ‘more space’ has been a recurring theme here since 1780.
There’s a particular energy that comes with being handed a glimpse of the future, especially in a wine region that has spent the last few years navigating anything but predictable conditions. At the Wines of BC 2025 Vintage Reveal, that sense of anticipation was palpable, but so too was something else: relief.
Held at Vancouver’s Terminal City Club, the exclusive gathering brought together a small circle of media and wine professionals for an early look at what’s already being described as a pivotal vintage for British Columbia.
Dr. Xavier Estivill was our first stop on what would be a single, tightly packed day in Priorat. In hindsight, there was no better place to begin.
Dr. Xavier Estivill.
We met him in one of his vineyards above Cornudella de Montsant, where he quickly set the tone, walking us through the site’s soils, elevation, and exposure in a way that brought immediate clarity to the landscape. It was a perspective that stayed with us, shaping how we understood everything that followed.
That introduction unfolded into a deeper discussion of the region’s history and geology, delivered with a precision that reflects his scientific background. It continued later at his winery, Celler Gritelles, where tasting through his wines gave concrete form to what he had outlined in the vineyard.
We recently made our first visit to Priorat. Seeing it firsthand, there’s no gradual introduction to its scale.
Old vines flanked by terraced vineyards.
Towering terraced hillsides rise into view, etched with ancient vines, the full scale registering all at once.
Jagged ridgelines, stacked terraces, and sun-drenched slate soils define the landscape, where gnarled old vines cling improbably to slopes so steep they still require the steady footing of mules.
Set inland from the Mediterranean, Priorat is surrounded by mountains that form a natural amphitheatre of vineyards. Its dynamic topography is marked by vineyards carved into rock, punctuated by olive groves and hazelnut trees.
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