Beaux Frères is one of those hidden gems in the wine world. You may have seen it in a bottle shop or on a restaurant wine list and then quickly moved along to something more affordable. Beaux Frères wines are very expensive, among the most expensive Pinot Noir and Chardonnays made not just in Oregon, but throughout the United States. As we recently confirmed while tasting through the line up with assistant winemaker Aaron Kendall, they are very much worth it.
Our recent visit to Iris Vineyards, just outside of Eugene, OR, was quite a revelation. Iris claims as its foundation the ancient Grecian concept of “areté”. Don’t feel sheepish if you don’t know the meaning of the term; it is hardly used in modern English. The ancient Greeks used the term to mean excellence or virtue in your purpose. I was surprised when I heard the people at Iris use the term since I had not heard it used since taking a course on Aristotle when I was at university.
Areté to Aristotle, we were taught, was not a theoretical concept, but a practical implementation of maximum effectiveness at a chosen goal. Areté in winemaking, to use a concrete example, is different than areté in cooking. Both have a similar philosophical underpinning, but each is a distinct form of areté. The concept of areté is abundantly present in all of the endeavours at Iris that we encountered: from how they grow the grapes to how they vinify the wine to how they offer it to their customers.
If you’ve ever wondered what it’s like to be on an AdVINEture, click on the link below for a taste. We are unabashed fans of wine from Oregon’s Willamette Valley and our most recent trip featured visits to some old favourites along with new discoveries: Résonance Wines, Nicolas-Jay, Maysara Winery, Abbot Claim, Atticus Wine, Potter’s Vineyard, & Bells Up Winery (click on each for the full write up).
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