The Okanagan Wine Initiative (OWI) is a collaboration of some of the top wineries in BC, who got together with the purpose of promoting the region’s wines to the international marketplace. Their purpose statement on their website states it well: “The Okanagan Wine Initiative was formalized in 2018 by a group of winery owners seeking to elevate the region’s rich and diverse narrative through business excellence and the promotion of quality Okanagan wines outside of British Columbia, Canada.” This summer we met with three of the 5 wineries that currently make up the OWI and asked them to tell us more about their project.
Our latest video AdVINEture features one of the most interesting and more surprising regions we’ve explored yet: British Columbia’s Cowichan Valley. Tucked in the southern part of Vancouver Island, the Cowichan Valley is BC’s newest sub-Geographical Indication (GI) and for good reason. Despite this region being one of the most demanding growing areas in the world, we visited 4 wineries (Venturi-Schulze, Blue Grouse Estate Winery, Averill Creek & Unsworth Vineyards) who are proving that making great wine there is possible. This video shows just a few highlights, click on the individual links for the full story on each…cheers!
In terms of up and coming wine regions to watch, BC’s Cowichan Valley on Vancouver Island is definitely worthy of consideration. Not only has it been named the Province’s newest sub-GI, it’s also getting the attention of some serious global wine players who didn’t just consider it, they invested in it, purchasing Unsworth Vineyards earlier this year.
We’ve interviewed a number of winemakers and proprietors who had previous careers that include bankers, chefs, a record executive, a computer science engineer, and even a dentist. Andy Johnston of Averill Creek Winery is a doctor turned winery proprietor who has not only found his true calling in life, he’s making a statement while doing it.
Venturi-Schulze is a highly original winery found in the recently designated sub-Geographical Indication (“sub-GI”) of the Cowichan Valley, located on British Columbia’s Vancouver Island. Our discovery of Venturi-Schulze is a bit of a surprise: we are two British Columbians who had never heard of it until we discovered it in, of all places, the United States.
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