Haywire Lunar Red honouring the Year of the Snake.

As the Lunar New Year approaches—a time rich with community and celebration—there’s one bottle in particular that deserves a place on your table. Haywire Winery has just released its limited-edition Haywire Lunar Red, crafted to honour the Year of the Snake on January 29, 2025. Available for $28.88 per bottle, this special release continues a tradition that began in 2014 when Haywire became the first winery in British Columbia to create a Lunar New Year wine.

Haywire’s Lunar Red is no stranger to the spotlight. Previous vintages have been extremely popular captivating wine lovers looking for something memorable to ring in the Lunar New Year. This year, Haywire continues this meaningful tradition with a wine that’s not only delicious but also deeply meaningful.

Partial proceeds benefit Vancouver Chinatown Foundation.

What sets this wine apart isn’t just its flavor but its purpose. Haywire is dedicating partial proceeds from every bottle sold to the Vancouver Chinatown Foundation, supporting vital programs that celebrate and preserve Chinatown’s vibrant heritage. Sipping this wine means raising a glass to a stronger, more connected community.

Christine Coletta, founder of Haywire Winery, emphasizes the wine’s broader cultural significance:

Christine Coletta.

“The return of Haywire Lunar Red is particularly meaningful to us, as it celebrates the cultural diversity of our province and encourages greater understanding of beliefs beyond our own.”

Since its inception, Haywire’s Lunar Red series has delighted wine lovers, becoming a cherished annual release. The 2025 release (from the 2022 vintage) blends Merlot and Cabernet Franc, crafting a wine that makes an excellent pairing with the bold, diverse flavors of Lunar New Year feasts.

When Haywire sent over a media sample of their limited-edition Lunar Red, specially crafted to celebrate the Chinese Lunar New Year, we knew this wasn’t going to be your average wine tasting moment. The distinct label alone was enough to set the tone, but the real fun started once we popped the cork.

To honour the occasion, we decided to pair this offering with a feast of classic Chinese dishes, and it didn’t disappoint.

The 2022 Haywire Lunar Red offers a sensory experience that complements the bold and diverse flavors of Lunar New Year feasts.

The Lunar Red pairs brilliantly with traditional Chinese dishes.

With aromas of dark cherry, black licorice, leather, and subtle earthiness, the wine delivers a medium-bodied profile with soft tannins and vibrant acidity. On the palate, flavours of dark red fruits, cherry cola, fennel, and dark cocoa harmonize in a long, bright finish.

Its versatility shines when paired with classic Chinese dishes—think ginger beef, smoky sauces, and wok-seared vegetables. This is a wine crafted for shared meals and lively toasts, a bottle that will easily elevate your celebration—all while offering excellent value at just $28.99, making it an accessible luxury for the occasion.

A Toast to Community

Kung Hei Fat Choy!

From its bold, Snake-inspired label to the meaningful cause it champions, Haywire Lunar Red captures the spirit of the Lunar New Year. Perfect for celebrating with a festive Chinese feast or a cozy takeout night with loved ones, this wine invites you to honor tradition while contributing to a worthy cause.

As we welcome the Year of the Snake, let Haywire Lunar Red be part of your celebration—a toast to heritage, connection, and the joy of coming together.

Pre-order a bottle here: Haywire Lunar Red | Okanagan Crush Pad Winery, or take your Lunar New Year festivities to the next level with an unforgettable celebration at Haywire Winery on January 25, 2025 (see below for details).

Kung Hei Fat Choy and cheers to a year filled with prosperity and happiness!

Celebrate the Year of the Snake at Haywire Winery

Haywire’s new tasting room.

Haywire winery in Summerland will be in full festive mode, with appetizers and a curated selection of Haywire wines, including the Lunar Red as they toast to the Year of the Snake.

Choose from one of three seating times: 3 p.m., 5 p.m., or 7 p.m. Tickets are $25 per person and can be reserved through Tock or by contacting the winery directly at (250) 494-4445.

As an added treat, attendees will have the chance to enter to win a special prize at the event. Don’t miss this opportunity to celebrate in style and embrace the spirit of the season. For more details and tickets, visit Haywire Winery online