It’s a truth universally acknowledged in tasting rooms and patios alike: rosé is a wine that makes people smile.
More than just a summer sipper.
There’s a reason for that. It’s easy to love. Rosé doesn’t ask much of you, just pop the cork, pour it cold, and bask in the moment. But herein lies the danger: too often its charm is mistaken for a lack of depth. Rosé has become the wine equivalent of a vacation fling, flirted with in summer and often abandoned by fall.
We’d like to argue for something radical: rosé deserves to be taken seriously. Not in a nose-in-the-air, decant-it-for-two-hours kind of way. But seriously, as in worthy of attention, worthy of respect. And above all, worthy of being part of the year-round conversation in wine.
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