It’s a truth universally acknowledged in tasting rooms and patios alike: rosé is a wine that makes people smile.
More than just a summer sipper.
There’s a reason for that. It’s easy to love. Rosé doesn’t ask much of you, just pop the cork, pour it cold, and bask in the moment. But herein lies the danger: too often its charm is mistaken for a lack of depth. Rosé has become the wine equivalent of a vacation fling, flirted with in summer and often abandoned by fall.
We’d like to argue for something radical: rosé deserves to be taken seriously. Not in a nose-in-the-air, decant-it-for-two-hours kind of way. But seriously, as in worthy of attention, worthy of respect. And above all, worthy of being part of the year-round conversation in wine.
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Domaine Drouhin – a top Pinot Noir producer in the Willamette Valley
Rosé wines have experienced a remarkable surge in popularity in recent years, winning over wine enthusiasts with their refreshing flavors and relatively very high QPR (Quality Price Ratio). Oregon has recently emerged as a notable producer of rosé wines on the higher quality end of the style’s spectrum. Across the state, winemakers are crafting rosés that are making the wine world take notice.
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A glass or Rosé on a summer’s day.
Every year about this time, the craving starts. As summer starts showing signs of arrival, our palates turn to something a bit lighter and more refreshing than the dependable, comforting reds that have gotten us through the winter. As the weather warms up, Rosé is calling and we’re more than happy to pick up a glass and answer.
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More than half of all BC wineries are producing Rosé.
If you think you’ve been seeing more Rosé on the shelves in recent years, it’s not your imagination. Once dismissed as nothing more than a simple summer sipper, Rosé has seen a noticeable rise in demand thanks to an equally notable rise in quality and production. Rosé has consistently been one of the fastest growing retail wine categories in the world over the past few years. British Columbia is definitely not immune to this trend. Not only is consumer demand continuing to rise in our Province, local wineries are responding with more than half of those in BC now producing this popular pink elixir.
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A glass of Rosé makes for a perfect summer pairing.
Despite COVID-19’s current impact on social gatherings and its ability to cause seemingly endless uncertainty, there is little this virus can do to stop the undeniable force that is Mother Nature. Spring has sprung, summer is almost here, and despite social distancing and self-isolation, wine enthusiasts worldwide are finding company in their favourite rosé wines.
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