
Rodeo Hills Estate Vineyard.
In Oregon’s Dundee Hills, Jared Etzel has found a way to translate memory, place, and restraint into wine. His 7-acre estate may be modest in scale, but it carries a sense of calm conviction and is the product of a winemaker who values observation over intervention.
Etzel’s surname is a familiar one in Oregon wine. His father, Michael Etzel, co-founded Beaux Frères, a name that helped define modern American Pinot Noir. But Rodeo Hills isn’t a continuation of that legacy, it’s a reflection of Jared’s own curiosity and discipline. “My dad’s work taught me to respect the vineyard before the winery,” he says. “That’s where everything starts.”
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Michael Etzel.
By any measure, Michael Etzel’s impact on Oregon wine is indelible. The founding force behind Beaux Frères, one of the most respected Pinot Noir producers in the Willamette Valley and a winery that helped put Oregon on the global fine wine map, Etzel is the sort of restless visionary who can’t quite sit still, even in “retirement.”
Now, with his son Mikey at the helm of Beaux Frères and another son, Jared, forging his own impressive path with Rodeo Hill and other projects, Michael and his wife Carey have turned their energy toward a deeply personal endeavor: Sequitur Wines, a 12-acre biodynamically farmed vineyard and boutique winery on their serene Chehalem Valley property known as Etzel Farm.
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