In Pursuit of Balance (“IPOB”) is the creation of rock-star sommelier and now winery owner Rajat Parr and vineyard owner Jasmine Hirsch. Just exactly what is IPOB is not easy to answer. A group of like-minded California wine-makers? A marketing collective? A wine seminar producer? An ideological movement? It is all of the foregoing, or at least it was, but 5 years after being created, and arguably at the height of its power and popularity it has suddenly, and of its own volition, decided to end its existence at the end of 2016.
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