Haywire Winery’s new look [Photo: Haywire]
In business, it’s generally understood that not adapting to changing circumstances will generally lead to a company’s demise. In the case of Okanagan Crush Pad, they face the opposite challenge in that their original model has been so successful, they’re now transitioning their business sooner than expected into a full-time winery. Haywire Winery personifies ‘the little winery that could’, transforming from a small virtual wine anchoring the OCP portfolio of wines, into the headline act.
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