AdVINEtures writing about a craft brewery? What?? The craft brewery movement across North America is too big and culturally too important to ignore. The current estimates point to craft beer accounting for 10% of production by volume in the United States. On the West Coast, where the movement finds its stronghold, big craft brew cities like Portland, San Francisco and Seattle are estimated to have 20% market share going to the craft breweries. Elsewhere in the States, Boston and Denver are also seeing big support for the movement. The Brewer’s Association in the US has a goal of 20% market share by 2020 and is trumpeting the mantra “20 by 20”. Stats for Canada are a little harder to come by but by appearances we should be close. Certainly Vancouver has become another stronghold for craft brewing with, at last count, over 60 craft breweries in the metropolitan area.
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