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BC’s wine industry has long been celebrated for its quality and innovation, but recent years have brought unprecedented challenges. Like the rest of the hospitality industry, BC wineries suffered immeasurable losses due to the global pandemic and have yet to see a return to pre-COVID tourism levels. The 2023 vintage was marked by exceptional weather conditions, leading to a mixed bag of outcomes for winemakers across the region. Now, as the industry looks ahead to the 2024 season, it faces a new and daunting obstacle: a winter deep freeze that is expected to result in no grapes being harvested in the Okanagan Valley.
Our latest article for The Daily Hive HERE takes a deeper dive into the current challenges and what options are available for wineries moving forward.
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